Trade Mission on Sports and the Olympic Winter Games to Northern Italy

Are you active in the sports sector? Then it’s good to know that there are extra business opportunities in Northern Italy due to the 2026 Olympic Winter Games. Curious about these opportunities and possible collaborations? Sign up for this trade mission.

You can register via this link.

Registration deadline: 12 September

Opportunities for Dutch companies

Italy is a true sports nation — especially next year, when the Olympic and Paralympic Winter Games will take place in Milan and Cortina (Northern Italy).
Even without the Games, the sports sector already has strong market potential, with a consumer market of 60 million people. Italians also participate in a wide variety of sports.

Trade Mission to Northern Italy

The 2026 Olympic Winter Games are driving investment into Italy’s sports sector. During this mission, we will explore opportunities in the sports industry and in sports facilities (multi-sport, indoor, and outdoor).

Through this mission, market reports, and discussions with experts, we will gain a clearer picture of developments in the Italian sector. Dutch companies and knowledge institutions can seize these opportunities. It is important to maintain strong contact with industry associations, companies, and key stakeholders in Italy.

We hope this mission will strengthen sustainable trade relations — not only between Italy and the Netherlands, but also among the Dutch participants themselves.