There is an idiosyncratic mentality particular to the creative industry in the Netherlands. Rather than seeking safety the Dutch embrace risks in creative processes. This leads to unpredictable outcomes. The Dutch creative industry is accustomed to cooperation and collaboration across different domains. This results in valuable contributions to solutions for societal issues such as healthcare, safety, and energy.

The Dutch creative industry:
• is in the top 10 of the world;
• combines creativity and business (representing 1.9% of the Dutch economy);
• pioneers in different areas all around the country and beyond;
• is famous for prestigious Dutch architecture all around the globe;
• creates original and well-known TV programme concepts;
• has an active online gaming industry.

The Dutch creative industry ranks among the world’s top 10 for trade, jobs and brands. Holland’s creative industry influences innovation in other sectors, like health, security and energy. The sector also creates solutions for environmental challenges such as plastic pollution in oceans and new ways to build cars.

Dutch architects are commissioned to design prestigious buildings around the world, such as the Mercedes Benz Museum in Stuttgart, the CCTV Headquarters in Beijing and Battery Park in New York. Renowned Dutch architects/ agencies include Rem Koolhaas (OMA), Francine Houben (Mecanoo), Ben van Berkel and Caroline Bos (UNStudio).

Holland has a long tradition of interior design, epitomized by Rietveld’s furniture designs. Marcel Wanders is currently one the world’s best known furniture designers. Droog Design is also famous for the furniture and total design for many houses and hotels.